xpo, a logistics company based in Croatia, is looking to start a new chapter for its Croatian operations by partnering with Croatian Railways (CRB) to supply the logistics services for the European Football League (EFL).
The news is good news for the Croatian Football Association (KLA), which has been struggling to cope with the growth of e-commerce and the need to meet increased demand for tickets.
With the CRB launching an e-ticketing platform last year, it has also opened the doors to other e-tickets platforms, like the ‘propaks’, which are essentially a digital version of the tickets.
“Propaks can be used for e-transfers to certain destinations in the European Union or the world.
It can also be used to buy a ticket for a certain match.
This way, they can be more easily purchased at a certain price, when the ticket seller will have a good relationship with the company,” explained Giuseppe Giustino, the company’s CEO.
The company also launched its own e-passport system called “papal passport”, which allows people to buy and sell tickets.
The launch of the papal passports comes at a time when CRB has struggled to find new ways to service the growing number of European fans.
This year alone, CRB lost around 40 million euros in revenue.
The EFL will be the first league in the world to introduce e-access, which is currently used by e-service companies such as Ticketmaster.
“The new papal passes will allow fans to buy tickets in the CRM (Consumer Marketing Agency), and then use the papa passport for direct purchase of tickets,” said Giustano.
“It is a big step forward for CRB and the EFL, which has struggled for years to maintain the market share of ecommerce, especially after the introduction of e.ticketing.
Now we will have the opportunity to provide these two solutions for fans, and we are looking forward to making it a success for the CRU.”
The new technology will be rolled out across the CRUs entire network in 2018.
“Our ambition is to provide more and more services to our fans, but we will also keep the papas support by providing more and better solutions,” said CRB President Milos Zeman.
“The new service will help us to be more transparent, and to ensure that all our customers have a fair and secure deal.”xpo also provides logistics services to the Croatian team for Euro 2016 and is in talks to offer services to all teams across Europe.