How to make a $100 million deal with a startup you can’t afford?
The next time you’re making a $500,000 sale, you may want to reconsider.
With an estimated $1.6 billion market cap, BrightFuture has been in the news a lot recently.
The company is an open-source IoT-based IoT device platform that is designed to deliver intelligent, cost-effective, and easy-to-use data-analysis and analytics to businesses.
The firm recently raised $500 million in venture capital, and is working to expand its footprint and accelerate the deployment of the platform.
But the company is not without its detractors.
The startup has been targeted by a number of media outlets, including the New York Times, The Washington Post, and Bloomberg.
BrightFuture is also facing criticism for its inability to make payments, with its stock trading at a record low last week.
Its board recently announced a $20 million payment to the United States government to pay off debt.
In an effort to make its technology more accessible, BrightGenie aims to make the most of a growing number of connected devices and the internet of things, which is the emerging new way to connect the devices that make up our everyday lives.
In an effort not to make BrightFuture look bad, the company also created a $10 million fund for a small group of investors that will provide additional funding for the project.
BrightGenies founder, James Wirth, has also been known to make public appearances to raise awareness about the startup, which has been gaining traction on social media and elsewhere.
What do you think of BrightFuture’s latest fundraising push?
Let us know in the comments below.